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Our Story



Hello, welcome to esst. 
Home to the world's first clinically tested sanitising cream born in Bayside, Melbourne, Australia

About Emma 

Emma’s whole life has ultimately led to this moment. With careers in television production, event and entertainment agency roles in which all demanded a common skill set – faultless attention to detail with an inquisitive mind and disciplined spirit. 

It was when she started her make up artistry business in 2009 with her need to use a hand sanitiser many times a day, she became curious about what she was putting on her skin. She went in search of a sanitiser that not only looked good in her studio but gave her confidence about what she was putting into her body whilst feeling beautiful to use. Her search spanned the world until she realised she’d have to formulate herself. 

In developing a sanitising hand and skin cream she was completely naïve about the complexity of meeting her list of requirements; cream formula, premium ingredients, lab tested antibacterial, natural, Australian, vegan and cruelty free, She couldn’t work out why it hadn’t been done before?!

Starting in 2017 and working alongside an exceptional world-renowned chemist esst was born. A nod to the word 'essential' - a range of essential products using essential oils that are as luxurious as they are functional. esst sanitising cream is the first product for the brand.

They were met with scepticism with what they set out to achieve due to the complexity around an emulsion blocking any antibacterial properties. After lots of research, development and testing, they got the mix right. 

The synergy of the consciously chosen ingredients is the key; the essential oils for their antiviral properties, silver and the Australian botanicals working as a solvent to deactivate germs and bugs that sit on the skin as some of the hero ingredients.

They then worked hard to combine an enriched combination of butters and oils, one being shea butter which has an affinity to the skin is non-greasy, with intense moisture, super hydrating but easily absorbed.  This is a working cream, no slip or transfer seconds after applying. The formula is particularly good for cracked skin and a bonus – it won’t sting!

esst has chosen to test the efficacy of its sanitising hand cream. Independent government lab tests prove that it will kill 99.9% of bacteria, reassurance that their product will deliver its dual functions of sanitising and moisturising. 



About esst

In January 2021 a brand-new hand sanitiser hit the shelves, featuring all-natural ingredients which harness Mother Nature’s naturally occurring antibacterial properties. 

Founded by Emma Davis, a makeup artist based in Melbourne, the cream champions natural Australian essential oils which are 100% pure, natural and traceable botanicals. The foundations of esst are built on our commitment to sustainability, transparency, and science-backed performance. 

esst, a nod to the word ‘essential’, has been crafted and developed over the past 4 years in response to the need for a hand cream which not only cleans hands but also moisturises.

The luscious hand cream, which includes Macadamia Oil, White Cypress Leaf Oil and Shea Butter, is a dab of luxury for tired hands. Yet it’s the inclusion of Sandalwood which transforms the cream thanks to its naturally occurring antiseptic and astringent properties. Nerolina Oil helps reinforce this goodness with its powerful disinfectant properties, and Honey Myrtle Oil, known as the leading antibacterial oil, is useful in helping to tackle microbes, bacteria, fungus, and viruses.

The cream even includes Silver Citrate, a property which has been proven to help remove unwanted skin bacteria and pathogenic microorganisms. The synergy of all these key ingredients is pivotal to making this world-first hand cream sanitiser.

Keen to develop a product which promoted the Earth’s natural goodness couldn’t come at a cost for Emma. This commitment to the planet led her to find packaging produced using sugar cane which is FDA approved for direct food contact and does not contain any nasties, such as Bisphenol A.

The tubes themselves are made at a facility in NSW, which also features one of the largest privately-owned solar farms in the country. Thanks to this energy harvesting, the tubes are created with practically no carbon footprint. For customers looking to recycle, Davis even accepts used tubes mailed back to the team to be professionally recycled.